DeviantART: 14000000independent artistvertical SNS entrepreneurial state magazine article / Jennifer Wang his PSP2 game machine, Angelo · ;sotira ( Angelo Sotira ) like a helpless child ,be on tenterhooks .
His thin clothes fashion ,but be careless about one ,a True Religion high-end jeans ,with a broken hole with the cowboy clothing ,let him look very artistic ,and than he was 30 years old, a much younger woman .
When it comes to he created the world the earliest ,the largest social network ,his passionate ,said excited place the sofa to move back and forth ;sometimes the legs up on the coffee table or leaning against it easily remember or imagine &mdash ;&mdash ;it shows that he is not a too observant of conventional standards.
Man .DeviantART founder Angelo · ;sotira his table full of LEGO company a full set of building blocks and equipment ,almost every 3 monthshe will look at once, whether it should be replaced with a new batch of toys .
His computer with a large screen ,during the interview ,the computer kept Alert :has the friend to come looking for you to chat !&ldquo ;in the creation of this company before ,we thought the good direction :to do the most valuable vertical integration of social networks .
&rdquo ;at these words ,his fingers kept in their legs on percussion, there seems to be little with profound respect and humility .In fact ,no matter from what dimensions ,sotira have been completely achieved his goal .
As the deviantART ( the &ldquo discard the classics and rebel against orthodoxy ;the art community &rdquo ;b ) the co-founder and CEO ,he has enough capital to their company as the world art social networking sites .
The artists online virtual world ,was founded in 2000 ,the number of members reached a staggering 14000000 people.These artists are often considered &ldquo discard the classics and rebel against orthodoxy ;&rdquo ;for your praise ,on this site, they can register for free ,enrich their own personal home page ,start a blog or space ,posting their own works of art ,and other artists to chat ,transfer information or evaluate each other .
These may seem today is a common thing ,existing social networking sites almost every family has a similar function ,but was established in more than 10 years agodeviantART apparently is the first person to do sth.
.It is the first comprehensive by user contributed content online community ;it is 3 years earlierthan Myspace ,Facebook and Flickr ( photo sharing sites ) 4 years earlierdebut ;for the people describe social networking blueprint ,Beats By Dre For Sale,than Allen · ;Sorkin ( Aaron Sorkin ,the awards the film social network screenwriter ) and Hollywood 10 years earlier!By the end of 2010 December,deviantART on Alexa website rankings to 125th place ,search engine ranking website SEO Stats Script on its market value forecast to reach $19000000 .
I wish you a happy voyage. Shun water development today ,fully rely on sotira operating the community thought :it gives the virus spread effect ,let the artist user influence another artist user ,pass ten ,ten pass spontaneously promotion .
However ,he also disclosed ,will create an deviantART mainstream social network is the future direction of development .Content is the community vitality .Every uploaded to the website of cutting-edge work amounts to 155000,2400000 unique usersevery day for the community contribute 1500000 comments.
At the same time ,the site continued to be the needs of users and improvement .For example ,last year the beginning of the year successfully set up the group function ,each with a unique idea artists are able to create an interest group ,and thus more targeted to share some information .
Due to respect user privacy requirements and maintain the pursuit of individual ,so as the site has brought a lot of points .At present, the site has had 75000 such groups ,in which hundreds of every day a lot of popularity, very active .
Sotira recall this success ,says &ldquo ;this is the company after 3 years of exploration to make bold innovations ,&rdquo ;in the website the user number increases ceaselessly ,increasingly large scale ,but also the more mediocre during, build personalized interest group ,can maximize for artists to provide personalized space .
All of the above attempt for this community has brought huge returns .In the field of social networking sites ,many pioneers accidentally became the martyrs ,in Friendster ( founded in 2002) and Xanga ( founded in 1997) when deviantART decline ,but still stride forward singing militant songs ,Moncler Online,steady growth, thanks to its diversified business model .
The website source of income to have three aspects: advertising ,subscription and well-known brands of retail revenues ,every year income exceeds millions of dollars .Allegedly ,this website is expected to increase 60%.
&ldquo ;before long ,Angelo developed now in Facebook and YouTube popular application .&rdquo ;early P2P multimedia search engine Scour founder Travis · ;Charlene g ( Travis Kalanick ) said of deviantART success &ldquo ;he set up the site ,in the beginning, it captures the essence of things, until more than a decade later ,this is still a network community development vitality .
&rdquo ;years ago ,Charlene g made sotira .In high school ,sotira for musicians and music fans to create a music website ,when Charlene G is this music site partners .Old friend of sotira evaluation is :to establish an online art community have a natural passion ,and in the establishment of an online art community ,application development and the establishment of the company ,has the talent .
Even the famous personalities guru Richard · ;B ( Richard Branson ) 2006considerthe Virgin brand in the field of new media ,have been detailed to sotira for experience .The success of a company need in the light of its general trend ,step by step in the DeviantART office ,overlooking the Hollywood of California .
Internal decoration exposes the boss as the game fans identity :a super Mario sea report is covered with the corner of the room .Has a big beard in the cabinet above the top office smiling .
A variety of toys and figurines with window .The entire office ,can be seen everywhere unique Japanese manga style oil painting &mdash ;&mdash ;the entire office exudes a Google company type technical qualities ,but more warmth ,more casual .
Sotira is Greek ,early immigrants to Virginia Fairfax ,in his childhood, he learned the power of online community ,and will play to the extreme .At the age of 12, he was already doom game hardcore game player .
Thanks to his efforts ,Netherworld this local information release platform (similar to the school campus chat room ) suddenly, become North Virginia ranked first game BBS site .Sotira recalls his first network scenarios: &ldquo ;I for these games design Raiders and map ,because it can listen to the game player needs through the innovation to meet their needs ,I become more and more popular .
&rdquo ;he makes full use of people ,in a blog recommendation and praised the other game player ,this brought more popular .Because the game player will often log onto the site to have a look if you are fortunate enough to be his name .
That is from the beginning of time ,sotira set new online community idea has already begun to take shape, so he established single-handed DMusic website .When MP3 this formathas just emerged, market is not very standardized .
But DMusic is the global first attention to independent musicians and their fans perpendicular website ,boldly encouraging users through the website to download and buy some MP3 format songs .
1999, Hollywood &ldquo super managers ;&rdquo ;Michael · ;Ovitz ( Michael Ovitz ) bought Dmusic ,after graduating from high school ,sotira was Ovitz work ,and continue to be incorporated after the new company name ,his daily updated blog ,as the network community break monarch soil .
Not only that ,the image was also used in the music player Winamp ( at the time, it is the only commercially available to support the replacement of the skin of the popular software ) skin .
To make a long story short ,sotira has been trying to improve the company public appeal ,and accumulated rich experience from which .It was also during this period, sotira in a chat room of the accidental discovery of the JPEG picture format .
&ldquo ;though the pictures may only 2000000 pixels ,but still I was pleasantly surprised to see .&rdquo ;memories of that eventful years ,sotira a childish smile ,&ldquo ;we are firmly attracted .
For me, this sends a clear signal :if we create an online community ,allows users to upload their own creation skin ,wallpaper ,hand painting and the electronic version of the work ,will likely win great success .
&rdquo ;therefore ,when the Ovitz decision to end the Dmusic business ,sotira come up with their own in the company total income of $15000 ,the company launched deviantART ,together with his business and Matthew · ;Stephen ( Matthew Stephens ) and Scott · ;Jia Ke ( Scott Jarkoff ) .
Today, the two co-founder continue to hold shares, Stephen or the company of a consultant .Though sotira has never been involved in any marketing aspects of the curriculum ,but in this he gifted .
North Carolina State University School of advanced analysis of promoter Michael · ;lapatinib ( Michael Rappa ) is an Internet business expert ,he thinks :&ldquo ;in the Internet Success ,entrepreneurs need to touch acumen ,and the ability to quickly grasp the opportunity .
Entrepreneurial projects need to have a strong flow of liquidity ,in this context ,deviantART apparently did not exist .&rdquo ;but this does not mean that deviantART has encountered difficulty level .
Until 2007 ,a multi-pronged strategy ,to make deviantART company cash flow real enough .First of all ,is to obtain the video software developer DivX for a $3500000 investment.Secondly ,Cheap Beats By Dre,other sources of revenue has gradually increased .
But at that time the company source of income is the advertising fee .During the economic downturn ,the advertising market overall contracting, the company determined to adjust the strategy, enhance the subscription business volume ,which gradually increased to account for the company 35%,a healthy benign circulation of cash flow system to be established .
In deviantART ,5% registered usersis the senior member of their annual pay ,pay a $29.95 fee( or pay the $4.95 monthly fee ) can obtain some special services .The company will be the service function are grouped into two major categories :sound and broadcast .
For example ,can be automatically shielded ads ,master more personalized plug and tools ,has a larger page information gain and for some items such as voting right .At the same time ,the company also set up online retail store DeviantWear ,sell and art related products .
In addition ,also offers online printing service ,artists can make their own work authorization print sold .Can also be members of the works of art made posters ,mouse pads ,calendar and puzzles and other peripheral products for sale .
All of these moves ,can effectively improve the user .More humane, the company also established a mutual aid organization for members ,cross purchase some pictures ,to perfect his own creation .
To date ,deviantART business is the virtual product .This business is affected by its integral system inspired by ,on the site, to pay $1 ,will get 80 points,these points can be used to give the user ratings ,reward other users ,welcome .
The virtual products also plays a similar role ,involved range is very wide ,including some lovely screen protection picture ,vivid online expressions .Among them, the most famous electronic pet camels .
If the user is on the site of an artist for the wonderful comments ,the big heart Yue artist might be a camel as a reward ;at the same time ,the user can use the 10 horse to upgrade to a super ordinary camel camels ,50 horsesthe ordinary camel corresponds to a white camel ,500correspondingNinja camel ,and so on ,a gold camel prestige is 10000 times theordinary camel .
Different levels of camels have different feeding method ,but how to raise camels ,entirely by the user decision .&ldquo ;camels as a user of the electronic pet is very interesting, the website is a good drainage measures .
However ,in the operation also need to pay attention to a reasonable guide .If these virtual gifts to bring real benefits ,they may struggle to upgrade or simply disregarded .&rdquo ;sotira analysis among them secret ,&ldquo ;we also know ,sometimes said to my friend &lsquo ;hey ,I send to you &rsquo camel ;seems to be funny, but now the electronic pet camels have become our community of popular culture .
In fact, the community users tend to like these strange and eccentric things ,especially artists and art lovers .&rdquo ;in fact ,in the camel pet released the first day, it sparked panic buying boom .
1700000 camels quickly among users to transfer ,transfer time is only 17 seconds.This brought the company a lot of cash income ,according to the company vice president of business development Steve · ;Gonzales ( Steven Gonzalez ) ,this is mainly because although camel pet is free ,but their accessories ,such as glasses and a bow tie are needed to pay for .
Gonzales also revealed that the company had been considered ,to expand their product line ,and the establishment of long-term business model .For example ,is preparing for the launch of a number of artists personalized t-shirt .
&ldquo ;we hope t shirt has its own personality and can reflect the company culture .But the current popular methods ,such as a company, then both the logo is playing in the clothes are central to this practice is not desirable, we will take more discard the classics and rebel against orthodoxy approach .
&rdquo ;these peripheral products gained huge success ,as the company has brought huge returns ,the main reason is the deviantART paid great attention to the user experience .&ldquo ;we have been in the exploration and the user interact better .
In order to protect the interests of users ,every day we will replace the three verification code ,to prevent malicious access .In the user services ,we are always in pursuit of excellence .
&rdquo ;last summer, the company released a free online Muro painting tools ,the user can through the painting to comment ,and no longer need to resort to text .This tool without the need to download to use ,function more rich than Adobe .
Coreldraw this kind of vector graphics software while convenient business use ,but it is difficult to reflect the personal emotions ,but also not much fun ,but Muro is not .For example ,to use it to express &ldquo ;long cat is &rdquo ;this idea ,the user can first draw a lovely cat, its front paws outstretched, the elongated body extending to the bottom of the screen ,with optional writing &ldquo ;below also oh &hellip ;&hellip ;&rdquo ;,can vividly interpret painting psychology .
In the &ldquo ;&rdquo ;beneath, the user drawing body responses :all kinds of top cat has the Dragon Wings guy ,strange tattoos ,nesting birds ,super hero confused tour etc. .Sotira on this tool in great expectations ,&ldquo ;if the Internet every dialog has this application ,in the comments and other response, we without any words to express their emotions ,imagine will feel that this is a very wonderful thing .
&rdquo ;but sotira thinks ,this kind of challenge also means a tremendous opportunity, &ldquo ;we need to individual users and on the site of the present mode of precise matching .If the attempt is successful ,UGG Outlet Store,so every day we can bring some surprises .
&rdquo ;create a community culture need to look ,pay attention to the deviantART community strong appeal very attract sb. .In August last year, sotira for the company celebrated its 10anniversary celebration.
This orgy package under the Hollywood chain music venue House of Blues layer three ,a lot of artists from Australia ,Singapore and Brazil and other places came ,tens of thousands of people watching it live .
The celebration lasted for a whole day ,let people feel the art of baptism .Celebration with works of art display and interactive questions .In addition ,the camel to walk the red carpet for people to take pictures ,Lady Gaga Heartbeats,to give its electronic pet camels had a good publicity .
In the sotira was closing speech, he shows the correcting of deviantART assumption ,for artists to choose their most like interface ,the audience was boiling ,we make suggestions in succession .
It must be admitted that ,people enthusiasm also gave the site brings certain pressure ,visitors first visited the site, will often be its slower speed and a multitude of names of navigation at .
But for the artist, this site is really very valuable ,because it can provide the painting and drawing and art guide and other services ,but also for them to create the recommendation and sale work platform .
Already in the art world in yangmingliwan also to join the community ,such as the United States of America painting artist Paul Thornton ,top international photographer Lara Jade ( for Elle and other fashion magazine feeds ,with good at capturing the expressions of the characters and light photography style of well-known Japanese cartoonist ) ,Nina Matsumoto ( because of its outstanding creation has been the Simpson family author Matt · ;Ge Nigen ,and from the latter got a chance to work ) .
In fact ,deviantART is a cartoonist Matsumoto still use only online community ,he told the deviantART full of gratitude .&ldquo ;without it ,my comic career may have yet to start ,but now basically no artists in this platform, everybody loves deviantART .
&rdquo ;in the world of the Internet existed for 10 years ,can be said to be a long process ,especially deviantART that never change management team of the company, but it has created a miracle .
University of California at Berkeley PhD student Dan · ;Perry Kerr ( Dan Perkel ) ,from the beginning of 2007 to begin to studydeviantART .He thinks the site long fill do not decline reason lies in :in the construction of network community when ,at the helm is not to provide a social networking tools thought to operate, but by people in the actual life real needs to design products and services .
&ldquo ;this community to the mainstream to enter the process will be very interesting, but it will not lose his current reputation and status, &rdquo ;Perry Kerr analyzed, &ldquo ;perhaps some artists would leave it to a photo sharing site Flickr to establish their own exhibition space ,perhaps some people from social networking website magazine LiveJournal won the excellent community experience ,but deviantART is a real art and Commerce will be the perfect combination ,it is precise interpretation of visual art the best integrated platform .
&rdquo ;sotira in the deviantART on the head is a picture of their street to take pictures ,perhaps this is a metaphor for the company brand name card he will .&ldquo ;we are always in the pursuit of some degree of &lsquo discard the classics and rebel against orthodoxy ;&rsquo ;&rdquo ;,he explained to establish their own unique brand deviantART value ambition .
In this regard, he may ask him once students virgin Richard · ;braathen study hard .In order to gradually promote brand construction ,sotira recruited a vice president ,who is primarily responsible for the selection of a number of sponsored projects and contra-aperture school ,joint promotion ,deviantART artistic personality figurative expression .
At present the company with 80 employees worldwide, sotira hope this year the number of employees is able to break the 100.&ldquo ;art development prospect in the future, will be our survival lifeline .
&rdquo ;sotira are full of confidence ,&ldquo ;there was a time ,universal love of painting ,but we will take a calm thinking ,and called on everyone to stop this blind upsurge ,re-entered the real art palace .
We are the people of mind and art world a bridge of communication between .&rdquo ;sotira on the company vision is: let those who love people in art ,not only can the mysterious quiet museum or make people feel unreachable at close to art ,and to help people find close artist ,even to activate their artistic cells .
Allow the user to immerse five principles for more than a decade ,DeviantART has obtained the considerable development ,the reason is that it is a high degree of participation and favorability of experience online community ,users can buy some have a style of one things ,such as toys ,clothes ,or to buy some accessories such as electronic pet camels .
With build online community experience and ability ,sotira world of 14000000 independentartist firmly together ,win the great personality of the people ,has the following several successful experience: 1 be willing to listen,don first impressions are strongest .
When you launch a new product ,no matter how strong market response ,not to forget the first to early breed and promotion, and access to the user .Sotira recommend: &ldquo ;you can blog on the recommendation ,a detailed explanation of its function ,other in-depth market education ,otherwise the user because of feeling disrespected and disgusted psychology ,severe also is likely to leave you .
&rdquo 2users;ignite passion .Whenever the sotira launched a new artistic category before, always patiently waits for the user to ask ,and then will pretend refuse ,even if he has already been mature idea remains the same .
&ldquo ;if the user demanding increased tattoo this category ,we might answer them &lsquo ;we are temporarily unable to determine whether the user really need this stuff &rsquo ;.&rdquo ;subsequently, the community related topics spread like wildfire ,the mood was fully mobilized, people have called for the addition of the new category .
And then the introduction of products, will be the market warm support .The 3 fair to everyone.In the DeviantART community ,follow the equality principle ,so that each user community have a sense of belonging ,even if most of them were not the kind of support role .
In this community ,there has been such a rule :no matter the group number ,growth speed ,the appearance is always maintained a moderate balance .The company was first established ,only 12 categories to choose from, has now reached the 2400 class,but can still achieve this point is not easy .
4 keep cool .Sotira ,&ldquo ;don care too much about users comments ,after all tastes differ all tastes. ,you may create a complete absence of negative opinions on the application or image ,so ,you just need to know how to maintain higher level ,how to do better is enough .
&rdquo ;5 have thefast response ability .Remember ,you are responsible for every word and action in the community .&ldquo ;if people think you brought negative effect ,must respond rapidly .
If there is a mistake ,must be the first to admit ,and I sincerely apologize ,indicate your attitude and commitment ,according to user to make a rapid adjustment .If you must cancel certain operations to quell the uproar ,you must have the courage to survive the .
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